Argan Oil Treatment Shampoo has a unique structure that penetrates the hair cuticle, reducing friction and breakage during shampooing and provides a natural micro-barrier that protects from styling heat & UV rays. The result is amazing shine with a silky-soft feel for healthy, beautiful hair. The natural fatty acids, omega-3 oils and vitamins increase shine, and antioxidants for protection. It absorbs instantly to fill gaps in hair created by heat, styling and environmental damage.